Black Friday Special

Inside Radio reports that Radio Shack has a three-day only $99 special on this HD radio usually low, low priced at $199.99 ($174.99 with rebate). Why do I get the feeling this is not PlayStation 3 (okay, that wasn't fair). Why do I get the feeling this is not an iPod (ooh!). Okay, it's not a Walkman! Listen to the selling points the manufacturer, Accurian, lists. (I'll react in parentheses like an average consumer): Receive HD radio signals that increases the clarity of your FM radio stations to CD-quality sound. (The better to hear Less is More -- that's not average -- the better to hear too many commercials). HD offers expanded programming options, data services, traffic, weather and sports. (So does my Blackberry, a smart phone and the Internet and its smaller and better looking). Display provides valuable information like station and song name, band, frequency and more. (They're kidding, aren't they? So does my satellite radio and it does sound better). Discover HD2 substations hidden between your regular stations that only HD radio can deliver (and wait for the hidden commercials to be next). You have to laugh or you'll cry if you love radio. Where did the consolidators (and they're the ones steering our ship) get the idea that listeners wanted technology over content? Didn't they see consumers listening to music on their puny computer speakers or cheap iPod ear buds? The reason our consolidated "Loss Leaders" called this one wrong is because HD technology costs the consumer money. One-time fixed expenses at the station, and then each and every consumers pays out of pocket if they buy HD radio with the current programming fare. Content, on the other hand, costs the consolidators money. Consolidators cut costs to impress their real audience -- Wall Street. Thus, they are ramming HD down the throats of listeners who have to be splitting their sides when they read an ad like this. Content costs money. Content builds audience. Radio still possesses the greatest talent to produce content of any industry -- Internet included -- bar none.