For many of us who have been in this great radio business for more than three years, the idea that the paradigm is/has shifted out from under us is a bit like feeling your first earthquake. It's crazy! Unlike most natural disasters, earthquakes give you the feeling that you are no longer in control - that there is, indeed, a greater force at work and you can't do a damn thing about it. Welcome to the world of traditional Radio 2.0 - the new reality. Does traditional radio's senior management have trouble seeing that their legacy businesses can not only peacefully but constructively co-exist side-by-side with digital media. The combination can be quite potent.
- Broadcast towers + any digital network = greater reach.
- Professional DJ's/hosts + user-generated content = more compelling programming.
- Being "local" + being virtually local, national, even global = vast audiences.
- Scheduled programming + time-shifted content = convenience for listeners.
- Over the air or streamed transmission + recorded, shared or networked = greater distribution
- Single programs with many listeners + many large niches of listeners = listener super-serving
- A radio receiver for AM or FM + many digital devices = traditional radio can be everywhere
- Only ad revenue + content revenue + fees + upsells = multiple revenue streams and recovery of lost traditional dollars
- A "receive only" or one-way system + an Interactive system = greater listener satisfaction